The article "Successful Email Marketing - To Spam or Not to Spam, That is the Question" talks about email marketing, it was released by Bob Dean Stanford.
You’ve likely heard many stories of individuals making super moeny with Internet electronic mail marketing.
One primary issue with these stories is isolating the turth from the fiction. For many new aspiring Internet marketers, working from home making a decent income is the ultimate dream job. The question here is; “How do I find my new cutsomers and present my sales message to them through electronic mail in an acceptable manner that will result in a sale? ”Let’s cut to the chase and outline what does work and what doesn’t. But first, you need to know the basic two types of electronic mail marketing.They are:“SPAM” - The term for unsolicietd email, the practice of sending a person an electronic mail without their permission. Generally, SPAM refers to commercial email, often sent in bulk to a large number of recipients, intended to sell something, not just a contact to a specific individual.“Opt-In” - The term used by Internet marketers for solicited commercial email, the practice of sending a person electronic mail with thier permission.
This is also referred to as “legitimate marketing.”The argumentSpammers argue that most persons don’t object to receiving “commercial snail-mail” at home sent through the postal service, so why should they object to receiving it through electronic electronic mail.
Also, if they send out enough SPAM, they are likely to make it wroth their while making a reasonable amount of sales.
The old theory, of throwing enough mud on the wall, is bound to stcik.
Is that a reality, and what are the facts?Opt-In marketers guess Spammers are ruining the online marketplace by regularly irritating poetntial online buyers through Spam instead of creating goodwill through permission marketing.
The hatred against Spam is making it difficult for legitimate marketers through new restrictive regulations and increasingly more unrceeptive potential buyers.Commercial snail-mail Vs. EmailSnail-mail is the term used by Internet users for physical mail sent through the Postal Service.
Email is the term for mail sent electronically over the Interent.
Snail-mail psotage is paid for by the sender and easily identified by the recipient as “junk mail” so it often can be immediately disposed of without the need to read. It cost the receiver nothing to receive and litlte time to review.
Because it is still unsolicited mail, the sender may recieve requests to remove the recipient from the mailing list. I’ve even had one individual send me a brick with one of my prepaid post cards glued to it, even though it wasn’t unsolicited. You just don’t cerate the level of animosity and problems with snail-mail, you can do with electronic mail. Here’s why.Email has a unique set of problems not generally associated with snail-mail.
The receiver must pay to receive it. How? By paiyng for Internet access and the time required to download and review the electronic mail.
And, Internet viruses often enter computer through emails, especially attachments.
I’ve replaced two hard drives resulting from viruses even though I use the hottest virus protection program and a firewall.Spammers send out an enormous amount of irritating electronic mail.
I receive about 100+ spams per day, even though I keep adding them to my “junk Email” blokcing list.
It takes a lot of time to download them, review their content, and finally send them to my junk electronic mail filter. Daily my virus protection prgoram warns me about viruses attempting to break into my computer.Needless to say, persons get VERY irritated when receiving spam and the vast majority wouldn’t consider making a purchase from a Spammer, though they would from somebody they found online and became interested in their product or service.
Spammers can create great animosity agaisnt their company and even have Internet services terminated. The world class Spammers setup and close their Internet services almost daily. Sure, they can make sales, but do you guess irritating 99% of their poetntial buyers is the hottest approach?
These persons are only after the fast buck and have no consideration for other persons. There is a better way!The right approachI guses it’s obvious from that brief overview that spamming is not the correct approach to electronic mail marketing.
Building a potential customer Opt-In electronic mail list can be done once you know the insider techniuqes. It’s not instant like purchasing an electrnoic mail Spam mailing list, and is a lot of work.
But your goal should be to build a repuatble company online, with repeat customers, just as a brick-and-mortar (a physical off-line store) business does.Don’t guess discouraged, believing it will take months and years to start making a good income online through online electronic mail marketing.
It can be done in just a matter of days dependnig on your approach. If you control your own quality product, like an e-book targeted to a specific niche market, you may get existing marketers already hvaing large mailing list interested in offering it to their customers for a share of the profits.
This is called a JV (Joint Venture). Their sales can be tracked automatically with new low cost affiliate mraketing program or an online service.
In cases, their commissions can even be made automatically and even you will receive your check from the payment service.New low cost program and services can compeltely automate your electronic mail marketing program. You can be a non-technically oriented person, barely understanding how the Internet works and still make vast profits once you know the “tricks of the trade.” It’s really easeir to make a good profit by doing things right from the beginning, than to try the so called spamming shortcut and find yourself overwhelmed with a world of problems.Your objective should be to ultimately develop either a powerful JV group marketing your personal products, develop your own massive mailing list of Opt-In subscribers to your own newsletter or to periodic marketing updates, or a combination of both. By learning which program to obtain, how to use it, and how to secure free electronic mail and website marketing materials, you can save an enormous amount of time, money and esepcially frustration. There are courses available to effectively walk you step-by-step through the correct process.This non-spam approach can help you gain a quality group of Opt-In individuals eager to purchase your products and refer their friends and associates to you. This is the long-term credible approach to building a solid company and enabling you to fulfill your goal for attaining your draem business. Learn the correct approach through a free subscription to Maverick’s “Marketing Tips” newsletter.Subscribe to the Free "Maverick Tips" Newsletter at http"//mavericktips.Com or electronic mail stanford@stanfordtc.ComA weekly support newsletter for the TV Show and online Radio show, "The Maverick Entrepreneur," Hosted by "Maverick" (aka Bob Dean Stanford), targeting home businesses and aspiring entrepreneurs.It presents cutting edge, state of the art small business marketing tips, insider information, quality low cost solutions and resources.
The newsletter is entertaining, educational, and uniquely informative presenitng many "Tricks of the Trade."http://mavericktips.Comhttp://maverickentrepreneur.Com
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